It’s the most wonderful time of year. I was part of the 2023 Holiday campaign design team for PetSmart focusing on developing the holiday look and how it translated to the digital environment. Initially starting with an agency, we ended up taking over and building out the full campaign across in-store and digital mediums. This campaign was all about making those merry moments with your loved ones — your pets! The sparkle became a key element across designs, in patterns and alongside a suite of pet-centric icons all revolving around our PetSmart brand red and new modern holiday color palette. This was a huge project coordinated across multiple teams at PetSmart and was such a blast to work on.